As a LifeMart member you will receive 

10% off every purchase.


In the mid-1980s, nearly 75% of apparel worn in America was made in America. Today it is less than 3%.  

Authentically American is out to reverse that trend. Founded in 2017 by Dean Wegner (a West Point graduate and Army veteran) Authentically American is truly American-made and sets the standard for high quality ‘Made in USA’ merchandise.  We are a brand that celebrates America!